The gaming industry ceased to be something unserious or just for children long ago. It is a huge market with pharma-level budgets, top-tier development teams, advanced R&D units, and extremely fine-tuned work with human attention, motivation, and behavior. It is only logical that medicine is looking more and more in this direction – if games can keep people engaged for hours, why not use the same mechanics when a patient needs help getting through treatment, rehabilitation, or complex learning?

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In late 2025, the market is saturated with medical apps and digital therapeutics, yet new HealthTech ventures keep launching. Is there a room or need for more? Dr. Uladzimir Svirkoū, a Pain Medicine Doctor and HealthTech Advisor, argues that as long as problems like endless MRI waiting lists persist, technical solutions are required. 

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