The digital health market is expanding fast – IQVIA’s Digital Health Trends 2024 estimates there are roughly 337,000 health-related apps today. Behind that impressive number lies a worrying statistics: around 90% of startups never reach a market release, and of those that do, roughly 20% shut down within the first year. For developers and investors, this is a landscape full of hidden traps, where success depends not only on the strength of the idea but also on the ability to navigate dense regulatory filters.

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