American shoppers once again staged a record shopping marathon: according to Adobe Analytics, they spent $11.8 billion online on Black Friday 2025, 9.1% more than a year earlier. Globally, analysts put total online Black Friday sales at around $78–80 billion — and a substantial share of that pie now comes from European consumers hunting for discounts and increasingly turning to AI to help them choose what to buy.

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At the start of 2026, Europe’s healthtech scene doesn’t slow down. January opens with a tight cluster of high-stakes events — where regulators, clinicians, and digital health leaders gather to confront what’s next. From cross-border data use to hospital-based AI, these meetings aren’t just about vision. They’re where priorities get negotiated.

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